Friday, March 2, 2007

Whee!






The Holiday Inn, Arlington, Virginia.
Thanks to Traveling Man Casey Ingle for this excellent snap of a memorable hall.
Nothing says holiday like paisley and beige, I say. When you say Christmas, Easter, Summer Vacation, Memorial Day, or Valentine's Day, the first thing I thing of is beige and paisley. Interestingly (or not) the Holiday Inn home page invites you to "Look Again"... an advertising agency's "clever" way of trying to tell you that Holiday Inn has changed since the last time you were there. You see, it's too easy to say we've changed for the better, or we've redecorated our space so it's nice and new. You need a snappy phrase like "Look Again"... and a 300-page powerpoint deck explaining why "look again" is powerful, differentiating, memorable, inspiring, etc., etc., It boggles the mind to think about how much "Look Again" cost Holiday Inn.

4 comments:

propaganda1980 said...

nothing says dingy like this place...i wish the custodial staff would have "looked again" before leaving the room...might have noticed the dried piss on the bathroom floor...then again, that could just be a perk...or a permanent fixture. who knows.

Anonymous said...

"Look again! We have roaches."

"Look again! We have dirty bedsheets."

"Look again! Our maids have stolen your wallets."

"Look again! We peed on the carpet."

"Look again! We sold your VISA number on eBay."

Anonymous said...

Turns out that Hotels without condoms get fined.

Jennifer at Design Hole said...

What happened to those nice paper things over the toilet seat that said "sanitized for your protection"? Those always made be feel so safe. I'm shaking my head in woe.